Saturday, 25 June 2011

Versace's The Word...

Like music to my ears! Versace for H&M.
The fashion house is the the next in a long line to team up with the Swedish brand. Donatella recently told Vogue 'It will be quintessential Versace, perfect for H&M and Versace fans everywhere'.
I think this comes as a bit of a shock as in 2008 Versace made a statement claiming that a high street diffusion line wasn't the Versace way. "I respect everyone who does it. But the reason I didn't do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand," she told New York Magazine. However, rather than 'diffusion', this line is being sold as an 'Iconic Collection'.
Pretty sure they're hoping it will be another sell out for H&M just like Alber Elbaz' collection for Lanvin was last year. It sold out in a matter of minutes, with some then selling for an even greater price on eBay.
Fingers crossed Donatella and roll on November 17th!!!Xxx

Expect studded leather and colourful prints for the girls; sharp tailoring and plenty of bling for the boys! Can't wait already!x

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