Wednesday, 21 March 2012

The Battle Of The BMI...

Like absolute music to my ears. For years we have seen models shrink from what we deem as the normal size for a woman, 10-12, 12-14, 14-16?? to a supposed "fashionable" double-zero. Neither healthy or flattering. Believe me when i say this, there is nothing good about the latter, but people will never listen. I didn't!!! Magazines certainly don't help the issue of size and weight, the apparent role models within todays society only go against any medical reports written on this topic. For a long while i had to stop buying certain editorials as i found it too hard constantly trying to keep up with the "in" look of the time. The 'waif' as it is commonly known. Glamourised by the likes of Posh Spice, Nicole Richie back in the day, but the one that always stands out in my mind was the picture of Jodie Kidd. 1995. Mrs. Cartwright's English class. The obsession began.

And now finally, the first country in the world to pass a law bannishing models with a 'malnourished' appearance from appearing in campaigns - all hail Israel!!!!!

The models have to now produce a medical report dating back no more than three months, stating their history and BMI. (Body mass index is a measure of body fat based on height and weight that applies to adult men and women.) If it is lower than 18.5 (clinically underweight) then this is an indication of malnutrition. Normal weight (and this is correct statistics) is between 18.5-24.9. Massive difference. The images then taken of the models will be marked to signify when they have been basically photoshopped to make the model appear thinner! The Council of Fashion Designers of America and the British Fashion Council have made steps to ensure that the well-being of models is monitored and safeguarded.

In Israel 2% of girls aged between 14-18 have a severe eating disorder. This to some will shock and to others will just be a common occurrence which i quite frankly find appauling. This law should be passed in all countries. The girls, women AND men of today are killing themselves to look like 'models' who are also killing themselves. Quite ironic really. A vicious circle that is neverending. But this is one step in the right direction, a step that needs to be copied and fed throughout the world!!!Xxx

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